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Verbal Dexterity: Talking the Talk » Blog Archive » Your Elevator Speech: Is The Elevator Going Up or Down?

Your Elevator Speech: Is The Elevator Going Up or Down?

Your “elevator speech” is the 30 second explanation of your business, service or product that you would presumably give to an executive or a prospective client/customer if you were riding in an elevator together. Could you do it? Go ahead. Say it aloud right now.  Come on. 

You have 25 seconds left.  I ‘m waiting. 

Tick tock 

Stop.

Times up. 

The elevator door just opened and closed.You are still fumbling the words while your next job just left the building. OK.  Relax.  I didn’t mean to slap you around (well, maybe just a little).  The point is that it is much harder to boil down what you can do or provide to a 30 second sound bite.  But you need to.  You never know when you may meet someone at a bus stop, networking event or in an elevator.  So, exhale.

Now let’s take the time to get you ready for that next magical moment. Here’s what you need to do:

1)     Carry business cards with you at all times (on vacation, to a doctor’s appointment, when you go pick up a pizza, etc.). 2)     Write down on a piece of paper what you or your business can really do to help someone.

3)     Why and how are you different than the 450 other people that I could use (including my cousin Ernie who is sloppy but cheap)?

4)     Come up with a quick and memorable tag line (“I help people retire 10 years earlier than they expected to”).

5)     Acknowledge the current market or landscape and rise above it (“I know that there are thousands of contactors out there…but I’m the one whom customers return to.”

6)     Whittle down your comments to 2 sentences and practice saying it and hearing yourself say it out loud. 

Ok. Now go find yourself an elevator.

Today’s Tip:  Don’t watch the elevator doors close.  Always be ready to explain your business to others in a concise, clever and alluring manner.

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