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Verbal Dexterity: Talking the Talk » Blog Archive » A Font Of Information

A Font Of Information

In the business world, the written reflection of yourself  is incredibly persuasive and important.

The most common manifestation of this is your business card…and most people underestimate its importance.

Here’s what you should know:

1) All businesses need to watch costs, but your business card is one of the “first impressions” that a potential client, colleague or employer will use to assess who you really are (that or they can simply call up your mother).

2) Make sure that your card is made of high quality stock with significant weight (thin is great for super-models, not business cards).

3) Use a professional printer.  We know when you have printed yours at home.

4) Make sure that all appropriate information is included (telephone, e-mail address, etc.) and that it is accurate and easy to read.

5) Pick a style, color, font and shape that reflects the nature of your business. 

6) Think about printing something on the back of the card as well.

7) If I attended a trade conference and collected 50 business cards, would yours stand out?

8) Contemplate having a personal (non-business related) card made as well.

9) Always keep several cards on you at all times. You never know when and where you will meet an important contact.

10) Treat someone else’s card with the same respect that you would expect regarding yours.

Today’s Tip: Your business card is a reflection of you.  High quality, dependable and memorable individuals have cards of similar construction.

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